Search Engine Optimization vs Ads
Who else hates ads? Aren’t they just irritating? What about Search Engine Optimization?
Imagine you need to find an answer to your question. You Google it and then a bunch of ads come up on top. A few results further, right under ads, you find your organic results – search engine optimized results.
Here is my question to you
How many times have you clicked on a Google ad?
How many times have you scrolled down until you saw an organic website?
Here is my point. Ads are great, they bring more eyes on what you have to say, but when you use ads in a wrong way you just waste your money. When I say – in the wrong way, I mean when you simply advertise, when you sell.
If you do your ads right and GIVE people something, give them value, give them tools, give them information or simply entertainment, you aren’t losing your money.
But you know what’s even better than paid advertising? SEO! Search Engine Optimization. Optimizing your site in a way that you show up on the first page of Google for the keywords you want to rank for.
It’s a longer process, but it’s a lot more satisfying and doesn’t cost you as much. The idea is simple. You create posts, videos, infographics around the terms your Target Audience would be looking for. You answer their questions (I like using Ubersuggest and Answer The Public)
The main thing is to give VALUE. Don’t create spammy posts.
On the same note, you can share value on various groups on FB. You won’t be blocked because you don’t advertise, but rather be loved cuz you help the admins create more value for their members.
This is one of the ways you create the brand people love because be honest, we all can see through ads now
Cheers and good luck