How to do Local SEO for your Small Business?
What’s the difference between a regular SEO and a Local SEO?
SEO is search engine optimization, meaning you optimize your site to show up on the first page of Google for specific keywords, relevant to your business
Local SEO is very similar to SEO but you must add the geographical component, cuz you don’t need someone from Russia come to your local Johannesburg Bakery, do you?
How to optimize your site for the local search?
1. Optimize your site
– Local pages (how many areas do you serve? Create local pages and quality content for each of those areas)
– Optimize your title tags and meta description, H1 + targeted lokal keywords
– Write longer blog posts
– NAP – name, address, phone. Proper thorough info must show up on your contact page so people could reach you in the easiest and most convenient way to them. Keep the address uniform across all platforms. How many addresses do you have? Add a map. Is your mobile number clickable?
– Add Schema
– Geo-tag your pictures (you can do it online, I prefer using my iPhoto)
– Use relevant alt text for your pictures and add relevant geolocation
– Blog for local customers. Are there any events happening in your area? Any cool things your customers should know about? Do you know who your ideal customer is?
– Guest blog on some other relevant websites where your ideal clients hang out?
– Link to other local businesses in your blog posts when relevant
– Do you have any good testimonials, any reviews you can put on your site? Do you have any bad reviews? Do you address them properly?
2. Create biz profiles
– Google my Business
– Local biz Facebook page
– Get your Biz on Trip Advisor
– Yellowpages.co.za and any other directories that are relevant to your biz
3. Add value on your local Facebook pages
– Join 5 local groups where your target audience stays
– Answer their questions that are relevant to your biz
– Do not spam, rather help
4. Tag local whenever you can